Art Direction: Megan Cox
Photography: Hannah McGuinness and Adam McConnell

For this Mother's Day campaign, I designed a landing page that not only highlighted T2's new product range but also ensured a seamless and user-friendly experience across both desktop and mobile. The design was tailored to create a visually engaging experience that showcased the unique qualities of the new products while maintaining T2’s signature brand aesthetics.

To achieve an optimal user experience, I focused on intuitive navigation and responsiveness. On both desktop and mobile, the page features clear calls to action, easy-to-navigate sections, and a smooth flow that guides users to explore the product range and promotions. The design elements were carefully chosen to ensure that the page was not only visually appealing but also functionally easy to use, encouraging higher user engagement.

The landing page received positive feedback from the marketing manager at T2, who highlighted it as a standout example of effective design, blending both aesthetic appeal and functionality.