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Ethan Li-Chen Yu

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T2 Sustainability Campaign

For T2’s Sustainability initiative, I designed a cohesive digital experience across multiple platforms to communicate the brand’s commitment to ethical sourcing and environmental responsibility.

🔸 Landing Page Design – Created an engaging, visually rich web experience that educates customers on T2’s sustainability efforts while maintaining the brand’s vibrant aesthetic. Ensured responsiveness and accessibility for a seamless user experience.

🔸 Animation for In-Store Digital Screens & Social Media – Developed eye-catching motion graphics to bring the campaign to life, enhancing in-store engagement and increasing online visibility.

🔸 Email Design – Designed a compelling email layout that aligns with the campaign’s messaging, optimizing for readability and conversion.

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