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Ethan Li-Chen Yu

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QV Promo POS

Proposed creative concepts and designed a suite of point-of-sale (POS) and promotional assets for QV Skincare, translating campaign briefs into cohesive executions across print and digital platforms.

Key Highlights

Omnichannel execution: Delivered in-store posters, shelf-edge tickets, and digital displays, ensuring a consistent brand story across customer touchpoints.

Concept adaptation: Interpreted campaign direction into clear, impactful designs tailored for both retail and digital environments.

Collaboration & delivery: Partnered with marketing stakeholders and production managers to produce on-brand, accessible, and print-ready assets within tight deadlines.

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