• Portfolio
  • Videos

Ethan Li-Chen Yu

  • Portfolio
  • Videos

T2 eDMs โ€“ Sipping & Scrolling

For T2โ€™s email marketing campaigns, I designed engaging and visually striking eDMs that aligned with the brandโ€™s bold aesthetic while ensuring clarity and accessibility.

๐Ÿ”ธ Campaign Concept & Design โ€“ Crafted layouts that effectively communicated promotional offers, product launches, and brand stories, balancing vibrant visuals with clear messaging.

๐Ÿ”ธ User-Centric Approach โ€“ Focused on optimizing readability, mobile responsiveness, and conversion-driven design to enhance engagement and click-through rates.

๐Ÿ”ธ Brand Consistency โ€“ Ensured seamless integration with T2โ€™s broader marketing efforts, maintaining a cohesive look across emails, web, and social media.

This project highlights my expertise in digital design, email marketing, and creating immersive brand experiences.

email1.jpg
festive.jpg
eDM-core-gifting.png

Powered by Squarespace.