Senior Designer for digital and campaigns.

I’m a Melbourne-based designer working across digital, campaigns, and brand systems. My work focuses on creating clear, considered design that performs across channels — from UI and web experiences to campaign visuals and retail-ready assets.

I’ve worked in-house, agency, and freelance, supporting brands in education, retail, and consumer health. This has given me experience operating within both flexible creative briefs and tightly governed brand environments, where clarity, consistency, and execution matter.

My Approach

What I Do

I specialise in integrated design work that sits between strategy and execution, including:

  • Digital and UI design, including scalable design systems

  • Campaign key visuals and promotional artwork

  • Brand rollouts and POS adaptations

  • Production-ready assets across digital and print

I’m comfortable switching between creative exploration and disciplined execution, depending on the needs of the brief and brand.

How I Work

I value clarity, collaboration, and restraint in design. I focus on:

  • Understanding the problem before jumping to visuals

  • Designing systems, not just individual assets

  • Iterating through feedback and constraints

  • Delivering work that’s ready to ship, not just conceptually strong

I enjoy working closely with stakeholders, developers, and production teams to ensure design decisions hold up in real-world use.

Get in touch

sun2001tw@gmail.com

+61 434 391 155