Designer for digital and campaigns.

I’m a Melbourne-based designer with over seven years of experience working across digital, campaigns and brand systems. My work focuses on creating clear, considered design that performs across channels—from UI and web experiences to high-volume campaign visuals and retail-ready assets.

I’ve worked in-house, agency-side and as a freelance business owner, supporting global brands in retail, education and consumer health. This diverse background has given me the agility to operate within both flexible creative briefs and tightly governed brand environments, where clarity, consistency and technical execution matter most.

My Approach

What I Do

I specialise in integrated design work that sits at the intersection of strategy and high-fidelity execution, including:

  • Identity & Visual Systems: Developing cohesive brand languages and scalable design systems that remain consistent across both digital and physical platforms.

  • Campaign Execution: Translating master creative into high-impact digital and retail assets, including eDMs, social suites, and in-store signage.

  • Digital & UI Design: Building responsive web components and user-focused interfaces with a strong emphasis on usability and brand integrity.

  • Design Ops & Production: Managing end-to-end delivery for complex environments, ensuring all assets meet accessibility (WCAG) standards and technical specifications.

I am comfortable switching between creative exploration and disciplined production, depending on the specific needs of the brief and the brand.

How I Work

I value clarity, collaboration and restraint in design. I focus on:

  • Problem-First Thinking: Understanding the core challenge before jumping into visuals.

  • Systemic Design: Building frameworks and systems, not just isolated assets.

  • Iterative Growth: Reframing design decisions through stakeholder feedback and user data.

  • Technical Integrity: Ensuring every design holds up in real-world use, from accessibility standards to developer handoff.

I enjoy working closely with stakeholders, developers and production teams to ensure design decisions are both beautiful and functional.

Get in touch

sun2001tw@gmail.com

+61 434 391 155