Moredent — Brand Identity & Creative Direction

Building a cohesive visual language across premium dental branding, digital platforms, and spatial design.

Brand Evolution: Crafting a High-End Visual Identity

The Goal

To redefine Moredent’s visual presence, moving from a basic product look to a premium, design-led brand that builds immediate trust with dental professionals.

The Challenge

As the sole designer, my challenge was to design a flexible visual system. It had to look sophisticated on a small business card, clean on a high-tech e-commerce site, and high-impact in a large-scale 3D exhibition space.

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T2 — Global Campaign Execution & Digital Rollout

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QUT Online — Scaling UI Through Design Systems