T2 eDMs – Sipping & Scrolling
Role: Digital Designer
Focus: Hierarchy, responsiveness, brand consistency
The Work
I designed these campaign eDMs by translating T2’s bold, maximalist visual language into high-impact digital experiences. While these examples showcase the expansive desktop layouts, each was developed as a responsive system to ensure brand integrity across the entire digital ecosystem.
Campaign Identity: Adapting maximalist seasonal themes into modular eDM layouts that drive engagement.
Hierarchy & Clarity: Applying considered judgement in spacing and typography to support complex promotional messaging.
Technical Execution: Ensuring all assets remain accessible (WCAG) and performant without compromising the brand's premium aesthetic.
Delivered a series of high-performance eDMs that seamlessly integrated complex campaign visuals with modular, accessible layouts to drive global engagement.