QV Skincare — Brand Governance & Promotional Campaigns
Maintaining brand integrity across high-volume retail campaigns and large-scale Point of Sale (POS) rollouts.
Promotional Campaigns:
From Concept to Retail Floor
Role: Designer (Campaign Concept → Execution)
Scope: Campaign KV, promotional artwork, retail adaptations
Tools: Figma, Illustrator, Photoshop, After Effects
The Goal
To design and execute high-impact promotional identities that drive consumer engagement while maintaining strict brand governance for QV Skincare.
The Brief & Iteration
Working from initial marketing briefs, I develop visual concepts that balance lifestyle-driven aesthetics with product-focused clarity. This process involves iterative design phases—refining typography, hierarchy, and colour balance—to ensure the creative holds up across various technical constraints before finalising the master key visual.
The Execution
I translate these refined concepts into comprehensive multi-channel suites, specifically tailored for major retail environments like Chemist Warehouse.
Key Visual Design: Developing the core creative from scratch, ensuring the QV Ceramides range remains the focal point within complex promotional layouts.
Retail-Specific Adaptation: Customising designs for exclusive Chemist Warehouse placements, including high-visibility gondola ends and digital headers.
Dynamic Rollout: Adapting the master creative into animated social tiles, and large-format in-store displays, optimising every asset for performance and brand consistency.
Core Brand POS — Brand Governance at Scale
Role: Integrated Designer (POS & Print)
Scope: Small–medium format POS and retail collateral
Tools: Illustrator, InDesign, Figma, After Effects
The Goal
Manage the long-term visual identity of QV's core range across hundreds of physical and digital touchpoints.
The Execution
I lead the rollout of core brand assets for large-format applications, such as transit advertising and full-aisle pharmacy takeovers. This required precise attention to technical specifications and typographic hierarchy to ensure brand legibility at every scale.
What I do
Brand Governance:
Ensuring all promotional and core assets strictly adhere to brand guidelines across diverse media.
Technical Performance:
Optimising high-fidelity graphics for large-format print and fast-loading digital environments.
Systemic Execution:
Translating master concepts into scalable POS and digital kits for national retail distribution.