T2 Campaign Landing Page
Art Direction: Megan Cox
Photography: Hannah McGuinness, Adam McConnell
Role: Digital Designer
Deliverable: Responsive campaign landing page (desktop + mobile)
Overview
Designed a Mother’s Day campaign landing page to launch T2’s new product range, balancing strong visual storytelling with a smooth, user-friendly browsing experience across devices.
What I focused on
Brand-led design: Maintained T2’s signature aesthetic while highlighting new products
Clear user journey: Structured content into easy-to-scan sections with a logical flow
Responsive execution: Ensured layouts and interactions translated cleanly from desktop to mobile
Strong CTAs: Used clear calls-to-action to guide users through the range and promotions
Outcome
The landing page received positive feedback from the T2 marketing manager, recognised as a strong example of design that combines aesthetic impact with functional clarity.
